About

In 2006 I graduated Psychology in Bucharest, Romania and started my career in Human Resources the same year. I have interviewed o few thousand people over the years, trying to discover what internal drivers the person in front of me has. What are their hopes and dreams? What makes them “click” and what makes them “tick”?

In 2014 I started exploring another perspective of the human experience.

How do we relate to the products we once bought and were crazy about but now we kind of got used to them? How do we interact with objects when nobody is around? I guess in a mindless way as we do not think about the lamp when we turn on the light. But the lamp influences our psyche.

We are social animals and we spend most of our times craving for human connection. Technology helps and for the past ten years it has occupied the centre row. But the environment we create for ourselves is by far more important then the number of Facebook friends and the number of GB included in our cell subscriptions.

I design and prototype for the background of our human experience not for the front row.

The front row should be occupied not by objects, but by the people in our lives and our passions.

And the background, meaning all the tiny interactions with objects we mostly take for granted, should allow us to live in the moment, to feel better, act better and, why not, become better without even noticing.

Creating a discreet link between the object and the user’s emotional self is at the core of my work. I believe in people choosing objects that shape their personalities.

Anca Blaga

Entrepreneur

I design and prototype for the background of our human experience not for the front row.